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Post by parvej64 on Oct 31, 2023 23:32:23 GMT -4
Specialists, on the other hand, increase their competences and analyze data and competitors' activities. Challenges and pitfalls of Real Time Marketing (RTM) While Real Time Marketing has many benefits, it does come with some challenges and pitfalls. Here are some of them: RTM – challenges Speed vs. quality : The need to constantly balance between quick response and the delivery of high-quality content. Authenticity : Maintaining brand authenticity while responding to current events in various areas. Unpredictability Difficulty predicting which events will go viral and which will be ignored by users. Understanding the context : Understanding the full context of an event or trend before implementing actions. Resources : Providing appropriate photo retouching resources - this means both a qualified team and specialized tools. RTM – traps: Rushing can lead to mistakes that will negatively impact your brand image. Improperly formulated messages may result in damage to the company's image. Improper resource management can lead to delays and inefficient use of RTM. Missing important information or misinterpreting data is another pitfall. Real Time Marketing – examples Real Time Marketing (RTM) brings many benefits to brands that are creative and can join the current social narrative at the right moment. Here are some examples that made a great impression on the audience. Real Time Marketing – Ikea Ikea and Matrix – Ikea in one of its of napkins: red and blue. Which one do you choose? Ikea and the Oscars - Ikea made perfect use of the Oscars.
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