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ad and creating a Google Ads image ad. Today’s post will focus on an alternate means of creating Google Ads image ads: using the Google Ads display ad builder. Using the Google Ads Display Ad Builder The display ad builder has a lot of different features and options, so we’ll walk through some of the different things you can leverage the tool for in your Google Ads (AdWords) campaigns. First you navigate to the tool and start to create a new ad with it: Display Ad Builder The first decision you’re faced with is the type of “template” you want to leverage in your campaign.


In the left navigation of the display ad builder product you have a lot of options: Display Ad Themes As you can see there are a number of “themes” and templates available to you. Assuming you’re creating a standard image ad for your display campaign, you can either leverage the featured/suggested/show all options or the specific Whatsapp Mobile Number List themes (the seasonal or industry-specific options). Once you select a category of ad you’ll be shown the different visual templates available in each section: Display Ad Templates As you can see you’re also offered the opportunity to sort the ads by: Newest Most Popular Highest Click-Through Rate Since you’re likely looking to drive qualified traffic using these ads, I find it’s .

best to consider the “highest click-through” and “newest” ads first as these have a history of working from a CTR perspective in the case of highest click-through, and are fresher in the case of the newest ads. The most popular ads are just that: the ads being most often used by other advertisers. One of the major disadvantages to using the display ad builder is that the ads can sometimes be too cookie-cutter and not sufficiently customized to your own brand and offering; choosing the ads most frequently used by other advertisers actually exacerbates this problem. In choosing a template you want to keep in mind a few things: Which ads best match the look and feel of your landing page? Remember anyone who clicks your ad will be sent to your landing page; you want that experience to be fluid and consistent.